A major milestone for Horizon

Back in 2019, the Banner Life team set out on a mission: to make buying life insurance simpler, faster, and more accessible. That mission became Horizon, our digital experience designed to transform the journey for you and your customers alike.

Today, we’re excited to celebrate 1,000,000 applications submitted through Horizon! What started as a bold idea has grown into a platform that has helped so many families and individuals take an important step toward protecting what matters most.

This achievement wouldn't have been possible without you, our partners who trusted us and helped shape the experience along the way.

Reaching one million applications wasn’t always a straight path, but every challenge was worth it knowing the impact we’ve made together. Here's to the next million!

Exam-free rate¹

(2020 vs. present day):

32% to 85%

Instant decision rate²

(2020 vs. present day):

<1% to 36%

Cycle time days³

(2019 vs. present day):

46 to 11.7

“Reaching 1,000,000 Horizon applications is a milestone we should be incredibly proud of. Not just for what it means for our customers, but also for what it represents about our people. They took on the challenge of leading the market in a new direction and built something that fundamentally changed how we do business. Seeing Horizon go from an ambitious idea to the engine behind our #1 position in term life insurance* has been nothing short of amazing.”

— Jon Molk, AVP, Data & AI

Banner Life Insurance Company

3275 Bennett Creek Ave, Frederick, MD 21704

¹Lab-free Rate is defined as a percentage of total decisions from all business submitted through Horizon (Term Only Apps). Lab-free Rate includes instant decisions.

² Instant Decisions Rate is the number of Horizon instant decisions as a percent of total decisions made.

³Cycle time defined as the average number of calendar days from submission to decision, excluding incomplete/withdrawn cases and reopens.

Life insurance and retirement products are underwritten and issued by Banner Life Insurance Company, Urbana, MD and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner Life products are distributed in 49 states and in D.C. William Penn products are available exclusively in New York; Banner Life is not an authorized New York insurer and does not do business in New York. Each company is solely responsible for its own financial and contractual obligations. Product guarantees are backed by the financial strength and claims paying ability of the issuing company. Policy coverage and features may not be available in all states and may vary by state. Exclusions and limitations may apply. Two-year contestability and suicide provisions apply. A one-year suicide provision applies in CO, MO, and ND. CN09302026-2